Metavation

The landscape of technology is constantly evolving, with emerging sectors like Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR) poised to reshape industries and experiences. To understand the dynamics of these nascent markets, the Swiss National Science Foundation (SNF) is funding a collaborative research project, 'Metavation,' spanning from 2024 to 2026.

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Metavation is a joint endeavor between the University of St. Gallen and Grenoble Ecole de Management, bringing together researchers to delve into the processes of market formation. Our team's core focus lies in examining how legitimacy is established in these emerging AR/VR/XR markets. Our research team will investigate the factors that contribute to the development and acceptance of new products, services, and business models within the technological frontiers.

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In addition to delivering the requirements of the project, the aim of our team is furthermore apply the gained knowledge to sustainability related industries too.

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Analyzing the development of nascent markets, Metavation aims to provide insights into the challenges and opportunities associated with technological innovation. The project's findings will contribute to a deeper understanding of how nascent markets evolve, offering knowledge for businesses, policymakers, and researchers navigating the rapidly changing technological landscape. This study will shed light on the complex interplay of innovation, legitimacy, and market dynamics in the context of AR/VR/XR.

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